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US Fast Food Industry Market Research: Regular Pizza & Meat Sandwich Franchise

The quick-service restaurant (QSR) industry in the United States was said to be worth a sum of approximately 256 billion U.S. dollars in 20183. In 2020, the market size is valued at $239 billion, a -16% growth for the year4; the decline is due to the COVID-19 pandemic. 192,218 Fast Food Restaurants Businesses in the U.S. in 2020, which is -4.6% in 2020 and 0.7% Annualized Business Growth 2015–20205. 

The U.S. fast-food industry revenue makes about $110 billion yearly as profit. The Top 10 fast-food chains in the U.S. by revenue (system-wide, includes franchise sales) are the following:7 

  1. McDonald’s: $37 billion 
  1. Starbucks: $13 billion 
  1. Subway: $10.8 billion 
  1. Burger King: $10 billion 
  1. Taco Bell: $9.8 billion 
  1. Wendy’s: $9.3 billion 
  1. Dunkin’ Donuts: $9.2 billion 
  1. Chick-fil-A: $9 billion 
  1. Domino’s: $5.9 billion 
  1. Pizza Hut: $5.5 billion 

Market size of the quick service restaurant sector in the United States from 2011 to 2029, with a forecast for 2020 and 2021(in billion U.S. dollars) 



Market Drivers 

  1. The increasing number of restaurants and hotels is expected to accelerate the growth of the fast-food market due to prohibition and globalization 
  1. Increase in health awareness among consumers 
  1. Increase in demand for ….............. 


Market Trends 

Plant-Based Menu. Meat alternatives are now part of every chain menu. Fast-food chain brand Wendy’s have used yuca (a root vegetable), offered more guacamole, fresh avocados, and a lot of other popular plants and vegetables on their menu. This is a trend that’s here to stay. 

Third-party Delivery Services. The choice to render the services of third-party services used to be a choice among fast-food chains, it’s now a Must! Uber Eats collaboration with McDonald’s is one such example. Through delivery, apps also present consumers who offer the cheapest delivery fee and delivers the quickest time possible.  

Expanding Global Flavors. Americans continue to discover and appreciate …........... 


Consumer Analysis 

An average American typically spends around $1,200 on fast food each year.

SWOT Analysis 


  • The geographic presence in different regions can act as one of the major strengths of the organization. It determines the business's reach to the target market and ensures easy accessibility. 
  • The wide geographical coverage can allow the organization to expand the customer base and offset the losses from one region with benefits obtained from another region. 
  • Among other 


  • The organization can draw criticism from the environmentalists for its poor waste management practices and the inability to integrate sustainability in business operations. 
  • The company may lose efficiency due to poor inventory management practices. 
  • Among other 


  • Growth in online retail could open up new distribution channels such as Amazon Prime that can bypass traditional retailers. 
  • Growing middle classes create larger and broader markets for Pizza. 
  • Among other 


  • A shortage of skilled labor in the market can make it difficult for the organization to attract talent with the right skills set. 
  • The increasing number of direct and/or indirect competitors affects the organization's ability to sustain and expand the customer base. 
  • Among other 


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